Oct 30

Hotel Photography: Ways to Boost Hotel Bookings and Get More Guests

Want to entice more guests to book and stay at your hotel? One of the ways to do it is by doing some serious hotel photographs that sell your place. Having great and alluring photographs will surely catch people’s attention and make the first impression. Pictures come with inviting moods and trigger imaginations of your possible customers. 


You might think that it’s best to hire a professional photographer but these types of services can get really costly and most of the time, it’s a bit difficult to look for a great one. Although you might say that you’re not a born photographer, we are going to share with you several secrets and techniques that could improve your own self-made hotel photos. If you want to know more, then keep on reading! 


Use a Reliable Smart Phone


Latest smartphones today are pretty amazing when it comes to their photography capabilities. You may try Huawei phones with Leica lens or iPhones. However, some phone cameras are not sensitive enough to create a brighter image in a low light condition, but you can still edit and improve it anyway. 


Invest in Having Your Equipment 


It doesn’t matter which camera you want to get because the price of the equipment can be as expensive as hiring a photographer. It will be cheaper in the long run since you can use your camera anytime you make improvements or style changes in your property without an extra cost in the future. 


When marketing the wonder and beauty of your hotel accommodation service, you need to be consistent in uploading photos to your hotel’s Instagram account or Facebook every day. This is why purchasing a good camera is an investment with an awesome return, you can use it anytime and anywhere without restrictions. 


You may ask, which one is the best camera? You can go for Mid-range market cameras with interchangeable lenses if we are talking about price and quality. Try avoiding the low-end compact camera because for sure it won’t last that long. If you have the budget, then opt for pricier high-end cameras. 


Identify Your Architectural Compositions 


Your hotel’s architecture and design should boast your accommodation service where guests should feel relaxed, comfortable, and shift a calm mood. You need to show the design of your hotel that it motivates productivity, boosts relaxation, and encourages a social vibe. 


Your photos need to make your potential guests feel like they’re part of something bigger. Photographs should capture the following: style, location, or social scene. This means by actively carving out space with a more organized style, your architectural compositions will reflect the brand. 


Right Styling 


Aside from having the right equipment, one of the important elements of hotel photography you need to look at is styling. You can hire your own stylist, someone who is part designer and part editor. It’s the person who’ll be in charge of translating the design personality of a hotel. But if you don’t like the idea of having a stylist, you can be a stylist on your own. 


You may incorporate some contemporary botanical’s and appropriate details the freshen up sterile spaces, making them inviting. Be mindful of how you also place furniture since it’s an art form that can produce awesome photographs. 


Ivandrea Ollero is a writer for Holiday Inn Parramatta Hotel, one of Australia’s luxury hotels providing accommodation in Parramatta and great historical Sydney experience for tourists. She is also a content crafter who researches and writes custom content about travel, fashion, finance, business, home improvements, health, and beauty in order to provide helpful information and tips for her readers. Ivandrea graduated from St. Scholastica’s College, Manila, with a Bachelor’s Degree in Broadcast Journalism in 2016. 

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